Harlow & Associates
Harlow & Associates is a boutique family law and insurance claims firm in Toronto. We developed their full brand identity and LinkedIn strategy — creating a visual presence that feels both authoritative and approachable for clients navigating some of the most difficult moments of their lives.
Services
Branding, LinkedIn Strategy
Client
Harlow & Associates
Year
2026
Family law and insurance claims are industries where trust is everything. Clients don't choose a lawyer based on a flashy logo — they choose based on how a firm makes them feel. Our challenge was to build a brand that felt serious enough to be credible and human enough to be approachable.
We built the visual identity around a palette of deep teal, cream and gold — sophisticated without being cold, established without being intimidating. The monogram logo "HA" in serif typography communicates authority and elegance, while the tagline "We handle the hard parts." does the emotional work — letting potential clients know they don't have to face this alone.
LinkedIn Strategy
For a firm like Harlow & Associates, LinkedIn is the most important digital channel. It's where referrals happen, where credibility is built, and where the right clients find you before they ever pick up the phone.
We developed a LinkedIn content strategy focused on two objectives: positioning the firm as a trusted authority in family law and insurance claims, and attracting top legal talent to a growing team. From job postings that lead with values to educational content that demystifies the legal process — every post was designed to build trust before the first consultation.
The Result
A brand that looks like what Harlow & Associates already is — a firm that handles the hard parts with expertise, discretion, and genuine care for the people they serve.
